Archive for August 2011
Toshiba-Dribbling to the market
Japanese chip-maker Toshiba has signed a marketing deal with National Basketball Association (NBA) in the Philippines to sponsor all NBA events and local initiatives. As per the deal, Toshiba, which manufactures diverse range of electronics products including notebook PCs, high definition LCD TVs and refrigerators, will use the NBA’s marketing programmes, media and on ground events in the Philippines to showcase its products to Filipino consumers and the nation’s wide- ranging NBA fan base.Toshiba,which is grappling with system chip losses,says its NBA patership is an opportunity to expand its consumer base and tap into the league’s passionate and technologically savvy fan base.Baseball is the most popular sport in the Philippines and the NBA is looking to grow the sport even further.Across the Philippines,NBA programming is broadcast on Basketball TV,Closed Circuit TV,C/S 9,ESPN and STAR Sports.